You Must Create

YMC was founded in 1995 by Jimmy Collins and Fraser Moss. 

Taking its name from a quote by the famous industrial designer Raymond Loewy; “You must create your own design style” - You Must Create is both a mission statement and a call to action. Inspired by the influence of traditional workwear and military uniforms and merging them with a hallmark creative flair, Collins and Moss initially set out to create a brand around understated, functional garments, designed to stand the test of time.